Recently I mentioned happy reminders as a simple way to keep your company name and products/services in the memory of your existing customers. We all know (or should know) that is costs 5 to 7 times less to keep a customer than to find a new one.
But besides sending your existing customers regular letters or emails – newsletters, there are many other simple ways to remind them of your existence, your (add-on) products and services.
Suppose you’re a plumber and you install new boilers or
service existing systems. You’ve given the client your business card; they
received your written quotation, order confirmation and invoice. If your client
needs his boilers serviced again (or if there is a problem with it) do you
think they will search for your card, invoice or letter? Or will they open the
Yellow Pages again to look for a local plumber?
Why not stick a sticker on the boiler housing after you’ve
installed or serviced it? A simple sticker with your name and telephone number,
that’s enough. A constant reminder of who to call.
And if you have done a proper job in the first place they
are bound to call you back in, so make it simple for your client to find your
number.
Suppose you sell add-on products, like ink cartridges when
you’re in the printer servicing business. Stick a sticker with your name and
number on the printer (and perhaps write the type and number of the specific
cartridges this type of printer uses on it). Who are they going to call?
Or like we do with our maintenance products. On every single
tin, flask and bottle, no matter from which brand, our client finds a little
sticker with our name and number. When they use the last drop of the product
this will remind them very simply where to go for a new supply and gives us the
opportunity to tell them about our other products or services.
So, stick it on!
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