As fervent reader (and writer nowadays) and all the things you can learn from reading (not just about business, but about all you can even think of) I didn't think twice when I read Seth' blog about this charity: RoomtoRead.
And I've taken up his challenge: create a Squidoo lens and donate your 'earnings' to this Charity.
There were one or two items I had problems with, while creating this Lens, like why on earth can't you link to books that are only available on Amazon.co.uk? Obvious reason I think is that Squidoo is still USA orientated, but hopefully that'll change??
But have a look at my Lens, or even better: create your own and more and more children all over the world will be able to do what most of us take for granted: books, books and more books and places to read available for them.