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Why the Future Is Selling Less of More
Groundbreaking? Yes and no.
Yes:
80/20 Pareto? No longer valid.
Mass marketing? No longer valid.
Mainstream products? No longer valid.
Niche markets, even micro-niche markets, that’s the future, big time!
No: common sense in this era
Mind-boggling? Definitely!
Read
it and if your business advisor still goes on and on about mass
marketing, the 4 or 5 P's and getting into the mainstream: find another
advisor, fast! (And hand a copy of this book to your former advisor, it
might safe him ;-)
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