Judging

'Tully' on LOGICal eMOTIONs likes to judge red-wine bottles on their labels, see his post:
Judging books by their covers

We all know we shouldn't, but we all do, don't we? Marketers and especially designers should be more aware of this instead of regarding it 'not-political-correct' and hidding behind: "you shouldn't judge...." when the design fails its purpose.

Thanks for the great way you put this into words 'Tully', learned - no, realised something new today.