Talk the talk - Walk the walk

Last week Dawud at HealthyWebdesign started two interesting conversations on almost the same subject: "5 things marketing gurus need to learn from bloggers" and "Who else wants to be an Expert?" or why does it seem that only marketing gurus or someone who calls him/herself an expert are believed to know what to do, how to solve all business problems.

It might be a coincidence, but at the moment I'm reading "The Knowing-Doing Gap" by Jeffrey Pfeffer and Robert I Sutton, the authors of: "Hard Facts, Dangerous Half-Truths and  Total Nonsense" (See my review here). The subtitle is "How Smart Companies Turn Knowledge into Action".
And it's great! Some times I even laugh out loud (which frequently startles my partner). Pfeffer and Sutton do have a way with words, explaining in very vivid and 'visual' sentences the essence of the issue (and in a humorous way too, or is that just my kind of 'humour'?)

Some examples:

"Talking smart and being smart are far from perfectly correlated"

"..not only does this [a consultant advising a plant manager 'earns' twice as much as plant manager] pose an interesting career choice, it sends a message about the value the economy places on being able to actually run something compared with being able to talk about running something."

I am enjoying this book tremendously and once finished I will write my 'normal' review as soon as possible.