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May 10, 2007

Clear the Decks Desk!

One of the contributions to the 'Ultimate Guide of Productivity' is about tidiness (Colleen at Communicatrix wrote that fine and practical one). After some very busy weeks I finally managed to find some time for a 'regular' clear out of my inbox (as part of clearing my real and virtual desk)

Hidden in there was the announcement of The Director's Centre Spring-newsletter (email from Friday 13 April - wow, was I so far behind?)
One of the topics of the newsletter is (IMHO) a very worthwhile to share article by Robert Craven:

What Does Every Modern Company Want Now?
"We all want to know the reply when we cry out the challenge: "What is it that every so-called company wants right now?"

Robert lists questions which (well, most) business people ask themselves (or ask their business consultant) on how to grow the business. They are not really questions, demands would be more appropriate: "we WANT this and we WANT that".
Like "we WANT customers and employees who are loyal; we WANT commitment; we WANT corridors jam-packed with customers"

But you can't demand grow, can you? Growing, properly and sustainable growth, comes from

  1. working hard
  2. working smart!

And in the end it is all down to "How we treat the customer". (Now, where did I hear that before?).

Robert's end-line speaks for itself:
"It makes sense to deliver a remarkable customer experience!"

(Edit: just checked my Google reader and what other gem do I find on building a great business people will love:

Adam - Monk at Work - Kayce starts a workshop: BPL : Business People Love)

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