"Elderly" (over 55) customers, please
Burns-Waring newsroom reports an interesting fact of modern UK life:
According to Abbey the over 55s have made greater financial strides during their lifetimes than any other age group.
Some 71% of those aged over 55 believe they are more astute than their parents were at the same age, while a similar number state they have a more comfortable life.
"The over 55s are the golden generation. This generation has lived through a massive uplift in quality of living, with house prices rising a large amount."
Just 40% of 25 to 34-year-olds believe they are more astute then their parents were.
Is your marketing strategy and business targeting this 'golden' group? If not, how would you target this astute, affluent, mostly happier and internet savvy growing group of baby-boomers?
