Marketing = about systematically selecting how and what you're communicating to whom.
Brand = combination of
- Signs by which you are known and remembered
- A bundle of explicit/implicit promises
- A reflection of personality
- A statement of position
Conclusion and learning objective (more about that in a later post)
By the time you finish the book (or leave the workshop) you should have sorted out
How and What your Brand should be Communicating and to Whom.
Talking about workshops, like business advice books I have an personal 'definition' on proper, worthwhile workshops: it's in the word WORK - i.e. not having to listen for hours to a so-called guru going on and on about mostly already known strategies and/or marketing ideas, but being actively involved in the going ons. You can find more on my ideal image of how workshops should be organised in my The Kiss Business novel:
"Like why (business) workshops should be interactive and not just a lecture filled with cliché solutions (clichés most times only suitable for specific kinds of businesses - nine times out of ten not yours)."
The 'Lets talk...' workshops by Robert Craven in cooperation with Barclays fit the bill perfectly, if you are ever in the position to join in don't hesitate, just go and be prepared to work!
(Another proper example has been a workshop I attended some years ago now - organised by Burns-Waring's Stephen Askew and Mind Mentor Lauri Philp.)
Talking about Robert Craven and Accountants (see the above reference to my own accountant) - this week Robert published a blog-post on the very subject: I love my accountant.
In his post you'll find a link to an interview he recently did - made me smile many times over!
Very versatile, Robert is, and he does keeps it simple.
('award' button thanks to cool.text)