Brain Clark at Copyblogger made a great conclusion - or is it true statement? - that nowadays with blogs - personal, conversational, business and corporate - every company is a media company.
My thoughts exactly! Since you are your google results - personal or business, how long is it since you 'googled' yourself? - you should use a dynamic, easy accessible and search-engine friendly media tool to promote your company the best and most honest way you can.
Extra bonus with a blog (I prefer to call them 'dynamic websites' - more approachable term for those who still think a blog is a personal diary) is that you have a focusing tool at the same time. Because writing proper and relevant content on a regular basis (weekly, daily if you like) demands you stay focused on your business purpose.
How else can you 'persuade' prospects, readers, clients to buy in to you if not for focus?
I originally understood the concept of blogging as a personal journal of sorts. But that was years ago. I agree that a blog is definitely good for the business but it makes me wonder who thought of it first. Who or what company decided that it would be a great idea to blog about business?
Posted by: Jay, writer MemberSpeed.com | December 20, 2007 at 03:01 PM
Hi Jay
That would be a very interesting 'quest' to find that out!
IMHO it happened as all good ideas happen: someone 'linked' the idea of online personal journal with extra exposure for his/her business by using a 'cheap' medium you can 'control' yourself instead of having to hire a webdesigner.
Karin H.
Posted by: Karin H. | December 20, 2007 at 03:09 PM