In my last post I talked about team work, essential for any business, even or especially if your business 'only' exist of 1 or 2 employees. Prior to my next post on this subject I want to point your attention to a brand new book, so brand new it isn't even available in any shop or on Amazon!
When you establish a outstanding team around you one of the best ongoing result will be 'the looking out for each other' practise: if one of the team members sees something he/she knows the other will benefit from (even if it's not related to the project your team is working on at the moment) it almost becomes a habit to point the other towards it. That's exactly what happened over a week ago.
Richard C emailed me about an UK based blog about webmarketing: Ed Rivis, Web Marketing Strategy for Small Business Success.
"I suddenly remembered that I meant to send you an email re Ed Rivis. His blog has become, probably only since the beginning of 2008, really good value (for people like you and me). He seems to post a blog daily now (almost too much for me to take in) but they are extremely 'educational' in content and currently very relevant to you and I. He is clearly feeding off Paul Gorman (a mutual friend / business marketing guru I know). What is very skilled is his approach to offers etc - he is very strict on the 'time frame' for responses and it seems to be working for him.
His current 'special' is a .pdf download of his book - provided you've registered with him by 1st February."
Which, of course, I did. And even before registering to his blog (using the AWeber web form) I picked up a very useful web marketing tip (what, how, where and why I implemented that straight away is for a later post, this one is - again! - already turning into a longer one than originally planned).
Anyway, as promised by Ed Rivis last Friday at 4pm an email with password arrived in my inbox to go and download his gift to his subscribers: the PFD-version of his new book. The full version, no cutting 'cheap' corners.
Downloaded it, printed it (and for my readers looking for green credentials: on the back of already used paper - I recycle) and took it home with me, all 210 pages of it.
To be honest, I do think I know pretty much about Web Marketing already. I mean, last year we increased our turnover with 66% and 68% of our new clients found us through our websites!
But, everything can always be made better, that's the beauty of learning.
Friday evening I was already on page 129 and yesterday evening I'd finished it all. And now I have to find even more time because my head is (again) filled with ideas and new, better web marketing projects that will last me the rest of the year!
Our 'static' websites are already on my list to be revamped (again), but now with the extra knowledge gained from Ed's book this project will:
a) be moved forward on the priority list
b) even more focussed on - as New Customers Only based business (that's worth another post, no, make that another book) - capturing prospect details to start the conversation, utilising the surrounding software packages (like AWeber) we have even better.
c) while continuing and keeping in line with the already successful parts on there
IMHO Ed's book is written very well, straightforward and based on the great principle: don't just read it - implement it! And he makes that very simple with excellent 
examples, links to software packages, websites and much more.
(Keeping It Simple means I've awarded him the K.I.S.S. award, but of course.)
You're too late to receive the PDF-version, that's been taken of the
blog since last Saturday, but by all means subscribe to his excellent
blog and start learning and earning.
The physical copy will be available around 18 February on Ed's blog with a 65% discount on the official price for his blog subscribers, so what's keeping you? Trust me on this one!
And if you've missed the 24 hours special offer, you can now buy The Ultimate Web Marketing Strategy direct from the author
I'm half-way through Ed's book, and I'm really impressed. I think this may be the best book on Internet Marketing I've read so far. It reminds me of reading James Brausch's blog, post-by-post, last year.
Posted by: Michael Growan | February 07, 2008 at 10:20 AM
Hi Michael
Ed's book given me (perhaps too) much to ponder over and many ideas for the re-revamping of our business websites. I read it through almost without pausing - only to jot down ideas ;-)
Do you have a link to James Brausch's blog, don't think I've come across him (yet).
Karin H.
Posted by: Karin H. | February 07, 2008 at 10:24 AM