Internet is a funny thing. If you use it correctly it can bring you a huge amount of knowledge, profits, new clients etc. But as with everything: whatever you learn, implement it. Then test it and check the results. Test it again and check the results. You can think it works correctly, bringing in those prospects and new clients you're aiming for - but if you don't test and check if it really works it's a waste of time and effort. And nothing will happen!
Well, not completely true. You have to off-chance a blog post will be written about it - like this one is going to be.
Yesterday I received the free E-booklet: "The 7 biggest Web money making secrets" from Ed Rivis.
Ed knows what he's talking about, any ideas from his hand are looking into I've discovered (and benefited from). So when Ed listed a link in his report to an online software program that can make headline testing simpler I looked into it. Main reason: to find out how much knowledge of html coding is required with this program (I have some, don't know everything though).
The landing page of the company showed a few things: testimonials, a pop-over to announce a 35% discount this month on the program and a link to online demos. Now that's what I like: trying out before you buy - a good practice.
Trial one showed the results of how the headline split testing will look on your site and how your visitors will see it.
Trial two gives you the opportunity to set up a test etc - "We have setup a live demo of SplitAnalyzer so you can see for yourself just how powerful and easy to use it really is." - just what I was looking for. The password to enter the demo site was given too.
Clicked on the trial link and typed in the password.
Typed it in again, a typing error is easily made. Tried it in another browser, again same result, no result at all.
Pity: no trial - no sale.
Test and check, test and check. And again.
I wonder if many visitors take them up on their 35% discount offer.








Ooops! It's quite ironic they haven't tested their own demo... (definitely a case of 'cobblers children wear no shoes!!' :-)
It's a shame because their script does work really well, (hence my recommendation). I used it recently to split-test two headlines during my Stats Faceslap! 24-hour special and found a winning headline (one headline far out-performed the other.)
I hope the makers of that software find TheKissBusiness! soon. :)
Ed.
Posted by: Ed | June 22, 2008 at 12:04 PM
Hi Ed
Shame indeed. I was tempted to go for the program, but when I couldn't try it out I just went for your next recommendation ;-)
I'll be testing that out shortly (if I find that allusive object of time). Testing headlines is one of my next projects for both Wood You Like as my new 'venture' (web marketing hobby turns 'professional' - at least that's the intention).
Halfway through the Stat Faceslap program - really worth the effort!
Thanks again for your latest gift - have already changed little things to my sites because of it. Keep up the good work I like to say ;-)
Karin H.
Posted by: Karin H. | June 22, 2008 at 12:21 PM