Who's the best??

Yesterday I was watching one of my favourite TV-series (ST-TNG), which is interrupted every 15 minutes by ads. Now I like watching ads to be honest - purely for marketing reasons.

First ad in first ad-break:

Tescocompare.com: like in 2007, the best car insurance comparison site of 2008! it proudly announced.

Promptly followed by ad number 2:

Moneysupermarket.com: the best car insurance comparison site of 2008! it too proudly announced.

Now I'm really confused (dot com).