But when I look back at last week, we did manage to spend some late afternoons enjoying the sunshine in our garden. It wasn't as nice at it has been two/three weeks ago, but the heavy downpours didn't arrive. We did have some rain, more a drizzle, too some days. Much needed rain for the garden.
What we did see in the distance were dark, angry clouds coming our way often, to take a left turn at the last moments.
Charing is located at the foot of the North Downs and not very far from the rolling hills of The Weald. Apparently in the most perfect location to avoid most of the downpours and worst of the weather forecast for the Eastern Regions. Located there where the weather fertilises the land/gardens best.
As business, in these stormy economical climates, it is the same. Find the location where you grow best, where you can take full advantage of fertilising circumstance.
Now I don't mean you have to physically pick up your business and (re)locate to a different location.
Sitting in our sunny garden last week, watching dark clouds being side-tracked in their path towards us again, made me aware of this metaphor. These thoughts could haven been triggered by another rather good month in turnover of course (and it's not even the end of May).
- Location in the market, are you placed in the best possible location you can?
- Do you make it as easy as possible for your prospects to reach you? Not just physical - easy to access and find,
- but do you have multiple ways they can contact you?
- Do you attract the right type of prospects/clients or are you wasting both your and their time?
- Have you created a fertile climate for yourself or are you at the mercy of those dark clouds heading your way?
- Have you located your business in the right way to 'weather' the economical storm?
Like our garden and our village, you can't avoid a drizzle. But a drizzle might just be the right fertilising circumstance you need to brace yourself. Our garden is protected against the worst of the winds with high trees and a big robust building. And we protect ourselves against the colder days by wearing sweaters.
We still catch the most of the sunshine, even when a few clouds overcast the sun, because we are out there. We want to be out there too.
(Just some sunny ponderings)