There's something wrong with the title, not? I'm sure you, like me, have been told many times that the only way to grow your business is by working "on" your business; where working "in" the business only means you're working for a wage, nothing more.
Some state you should dedicate at least 3 hours a week on working "on" your business and preferably more than that. Working "on" your business to improve sales rates, conversion rates, customer care, worth of mouth and overall performances. To increase profit.
So what is working "in" your business really?
Welcoming visitors in your showroom? Delivering ordered materials to your client? Calculating and writing a quotation for a prospect? Carrying out a survey to determine what and how many materials and labour are needed? Doing the actual work of - in our case - installing or maintaining a wooden floor? Following up on prospects? Sending out snail mail letters to existing clients to remind them of the need of maintenance? Writing another follow-up message or newsletter broadcast for your email campaigns? Washing our van to make sure it always looks presentable? Counting stock so no job is delayed because of shortness in materials? Replying quickly and adequate to emails coming in from prospects/clients? Keeping your website up to date with the latest news on products, procedures and prices? Keeping the books up to date so suppliers are paid in time to continue a good relationship with them?
Isn't every single one of those tasks dedicated to provide your prospects/clients with the best available products/services your business can provide?
So isn't working "in" your business also working "on" your business?
Or do I see this wrong?
I got confused this week - sitting in our sunny garden one evening after work - pondering about all the things I'd done that day and the days before. It felt I only had been doing 'regular' tasks, taking care of our prospects and clients any which way. Shouldn't I make more time available for working "on" the business instead? But where would my and my partner's tasks be different then?
I mean, if my dear partner - who does the surveys, fitting, most of the deliveries and maintenance services - doesn't have the right materials at the right time, drives in a dirty van and doesn't pay respect to the prospect/client with his manners, that wouldn't do our "worth of mouth" and therefore existing and future profits no good at all. Same with all our marketing and systems/procedures I take care off. All are in fact targeted to provide our prospects/clients with the best possible service (be it physical products or simple advice) we can give them.
Or perhaps we need a completely different phrase all together? How about:
Working "with" your business?
What do you think?