Typepad, Blogger, WordPress.com (free and hosted by WP) and WordPress.org (self hosted 'free' software) are the four most well know and most used platforms. I always discard Blogger and WordPress.com because of the limits they have - when used as web presence for small businesses - which leaves Typepad and WordPress.org.
As with everything online: you have raving fans for the one and equally raving fans for the other option. This review will focus on my own personal experiences with both platforms and why I recommend Typepad for business owners who want/need an easy to use, SEO ready and quick to edit/add platform.Why would any business use a blog?
So far I've come up with 7 key reasons, see here for the long version
- You're in control - always (not your web designer or IT department)
- Better Listings On Google (BLOG)
- It works in real simple syndication with online directories (RSS)
- Notify your prospects/clients of new content instantly (email marketing)
- Interact with your website visitors (throught the comment box)
- Combine static website and "blog" on one platform (fixed page as 'front page')
- Become known as "The Expert" (build trust by publishing good content in abundance)
No matter what type of business you are in, service or products, using a blog (or as I prefer to call it: a dynamic and interactive webpresence) is one of the fastest ways to grow your presence online in a sustainable and none-time consuming way. It depends on the amount of time you want to spend and your knowledge of IT, CSS and HTML which of the two most used blog platforms will suit you and your business best: "paid for" Typepad or self-hosted "free" WordPress.org.Why Typepad?
Let's face it: ....... Read on here (redirects to "1 Plus 1 Makes 3")