BNBT #3, Habitat - shocking maths
License to sell? #BNBT

BNBT update - for sale!

After my wonderings (why so many seem to be so eager to get a foot in the door at large retailers) of the last two weeks on Britain's Next Big Thing, an update on various contributors to the program.

Although there is economy in large numbers (sold through big retailers), never forget the "economy of profit in smaller numbers"

Beeble

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Straight from the designer's own online website, and priced according his own expressed wishes during BNBT #3 (normally £ 200.00 - now with 25% off, but with the profit in smaller numbers).

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Hula for sale at Habitat

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"Habitat Hula" at a price of £ 230.00 (where Laura sold her original Hula direct to her clients for £ 300.00)

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No online shop available to buy direct from Laura Wellington

SunSnoozer

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For sale online. all 1500 of them! Through Baby Beamers own online shop, Jojo Maman Bebe and.... Amazon.co.uk for £ 24.99 (ex P&P)
(SunSnoozer not to be confused with the black SnoozeShade from another mum + designer)

It's not the price that's always more important

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Always love to see these statistics on Amazon.co.uk - puts paid to the myth that everyone always makes their buying decision based on price alone.

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Frog BracKit

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For sale on Debbie Evershed's own Frog BracKit website
(which home page "jumps" all over the place and is missing various very basic SEO items, such as page titles - not a great advertisement for the web designer The Design Complex, who shows the Frog BracKit as their Featured design, oh dear. For the webshop itself I would have chosen the free version of Ecwid, not the Shopify "pay-when-you-sell" program - but that's for another post, not here - UPDATE 03.05.11: someone's been paying attention, pages on Frog BacKit now all have names ;-))

Prices and kits

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Price for the Frog BracKit £ 18.00 (frog shaped bracket only), the various kits containing the bars and hooks start from £ 18.59 to £ 34.54

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At Habitat (confused!)

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The Frog Kit is for sale in the Habitat online shop, but rather confusingly the bars and hooks can't seem to be found straight from the essential product.
(Originally found the Frog Kit through Google, can't figure out in which category in the habitat online shop it is listed - they don't seem to be using simple "bread-crumbs", just major categories)
Tried a product search on Frog It to see if the bar and hook kits were listed somewhere else only to find this result:

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Frog Bracket or Frog BracKit gives the same 0 result.
Then I tried "Frog" and up they came:

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Not a very user friendly experience I must say. It's like hiding the "latest product with a buzz" deep at the back of the store.

Frog itself, cheaper than on The Frog BracKit site, but combining the sets of same length bars makes any ready packed kit still cheaper IMHO. (the lengths above do not actually read 141.5 cm but l (as in length) 41.5 cm)

Tracy Wood Products

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Now, that's a great sight for sore eyes ;-)
No wonder Tracy tweets:

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Although, her website could do with some better SEO too - again the page titles are missing, what's so difficult for a web designer - Vosweb - to do this little simple thingy?

Conclusion

The three big retailers are attractive for suppliers/designers to sell (hoping to sell) larger numbers of their products. BNBT gives them a higher profile, and I sincerely hope their own websites and online selling takes off or improves as a result. My fear with new buzz products is always: how long are they the Next Big Thing at these big retailers? And then what?

The websites I've seen today could all do with improvement though - even the Habitat one, but that's not my objective - from the most simple SEO Meta tags to simpler and cheaper shopping carts.
Upwards and onwards with my guide, it's great fun and exciting at the same time bringing 4 free (plus 1 "pay-when-you-sell") online software programs together to help small businesses with the "economy of profit in smaller numbers".

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