The Kiss Business too (2)

To retail or ecommerce

BBC has a new "business" program: Britain's Next Big Thing - launched last week. MR RETAIL himself, Theo Paphitis follows a group of small businesses, some working from their own kitchen or workshop, when they try to have their products accepted on the shelves of 3 big retailers: Liberty, Boots and Habitat

Boots

This week's episode showed 10 hopefuls venturing in to Boots HQ. The one that amazed me most, just by one single revelation, was Tracy Wood, producing eczema ointment in her own kitchen in New Haven.

(Her story could have been my mum's story. Not that my mum created a natural product to ease eczema and walked into a big retailers HQ, more her story about also having a very young baby - me - with atopic eczema and the natural remedies she tried to ease this skin problem with. Sea salt and soft soap (groene zeep) for years and years. Boy, these remedies didn't half sting! But they did ease the eczema: sea salt - swimming in the North sea every single day during the summer holidays - and soft soap, rubbed - really rubbed! - in my skin during the winter months.)

During a quick take showing Theo and Tracy she revealed she was already selling the product, due to existing clients recommending her product to others.

"I've must have sold around 70.000+ jars from my own kitchen already."

Holy-smoke, that's a big buzz - even Theo was impressed.

I understand the image of having your own product on the shelves of one of Britain's biggest health and beauty care retailers gives - and at this point in the series it is still not known if Tracy will succeed in this - but 70.000+ sold already without any noticeable branding is IMHO quite an achievement.
(Looking at Tracy's website, which loads terrible slow and is kind of off-kilter I don't think this site generates many new contacts - Quirk SearchStatus only shows back links from her own domain and a single one from 123people, Google doesn't list a single link coming in. Her Facebook page has 2 posts and 30 members and I guess she just started on Twitter, first tweet of the 26 in total was 16.03.11, so hardly any Social Media presence at the moment).

Quantity in products or quality in profit?

So even without a decent web presence her natural products have created such a buzz among her clients, she's managed to sell 70.000+ single items.
Of course, this on its own does not make a new product Britain's' Next Big Thing - having 100 units of your product in every Boots shop would mean you have to at least produce 200.000 units. And of course there's economics in producing big quantities but how about the quality in profit on those same 200.000 units? My - and I think anyone's - guess is that Boots would take the biggest profit from it.

Tracy is only one of the many persons working from a small unit - kitchen, workshop, bedroom - nowadays. And not many will make it "on to the shelves" of Britain's biggest retailers. But in these days of the long tail, easy internet access and free software programs to help you market and sell your products online I'm wondering why many would still opt for increased quantities versus reduced profits in absurd large numbers of units?

Last night's broadcast gave me an extra incentive to create this new guide I have had in mind for the last few weeks "Selling Online Basics" with a bit more haste ;-)
There's a lot of people out there with great products that could do with a simple but effective step by step guide showing them how to keep the full profit in their own pocket.

API - connecting the dots (com)

Was email The electronic innovation of the late 80's, the wibbly.wobbly.web of the late 90's and Cloud computing of the late 00's, Application Program Interface must be The innovations now - do we actually have a name for this decennia yet, do we call this the 10's, tens or teenies?

Connecting dots

Image taken from Narrow Boat Albert (book-reviews)

In the olden days sending products (read data) needed a lot of manual handling when transported from one area to another. Take for instance transport of goods over water.
Loaded into one boat, "sailed" as for as the water way would carry that particular boat, unloaded again to be loaded into another boat taking it over another water way as far as possible, unloaded/loaded again into another until it finally reached it ultimate destination. Cumbersome and taking a long time. Until larger water ways were connected by canals, reducing the amount of handling tremendously. (I'm rather a fan of the old travel ways using narrow boats, call me a romantic, but have you ever seen the breathtaking aqueducts built especially for this?)

(Image again from Narrow Boat Albert blog)

Bringing the idea of connecting canals into the 21st century, API connects especially various Cloud computing programs with each other, reducing the number of times data has to be manually handled. Other - desktop - software programs use API also to extend their usefulness.

I regard Cloud Computing programs those software programs you can access anywhere where you have an internet connection, from blogs, email marketing, CRM to ecommerce sites and even online banking (Software as a Service). Accessible everywhere is great, but none or very few programs take care of all the essentials. Email marketing does not include your bookkeeping, blogs don't process your payments from clients and CRM's don't sell your products online.

Meaning, without the means of a API connection, the details of your contact/clients need to be handled many times over. Connecting programs - letting them talk to each other in bits and bytes - overcomes this cumbersome problem.

Take for instance our own secure webshop. Since mid last year we use Ecwid for this, the widget embedded in our blog (and main website also). Client decides to pay using Paypal.
With one click - place order - details of my client are captured in Ecwid, in Paypal and in Kashflow (our bookkeeping program we also started using mid last year).

If I want I can even transfer (one click again) details of this client from Kashflow into MailChimp and email further marketing messages to them. We don't use MailChimp for our email marketing at the moment, Octane HQ takes care of this (including none email marketing), but on the other hand I do have a MailChimp account and use this for a village project.

So, no more manually entering details in various (online) software programs, all done (almost) automagically through API.

Other connections

Of course, other online programs use the same principle. Tweet a message and add specific hash-tags and the same message appears in Facebook, LinkedIn etc. Publish a blog-post, and various API's will show an announcement on Twitter, Facebook to name but a few.

Then there are desktop software programs who, by utilising API, can upload data to all kinds of online programs. One I frequently use - this blog-post on Typepad is a fine example of it - is ScreenSteps Desktop. I can even publish the same article in other programs without having to lift a finger (well, I only have to tell ScreenSteps in which programs I want the post to appear).

Bringing it together

At the moment I'm working on a specific guide to show how using various Cloud computing programs, all using API in one way or the other, can help you create an ecommerce project very quickly and efficient. My target group will be small business testing the waters of ecommerce, those who need to simply test a new product (digital or physic product) without disrupting their normal website or which could interfere (marketing wise) with their existing ecommerce presence.

For some of the programs in this guide I'll use free editions of award wining software, so even start-ups don't have to break the bank getting started with ecommerce. The beauty of using free edition first is that you can always upgrade to a more advanced edition (with more features and benefits) without having to start all over again.

Still looking for a proper name for the guide though, "connecting the dots (com)" might work here too ;-)

Do you have a favourite program that uses API? And how does it benefit the running of your business?

time warp

Finally - after years and years of trial and error, smoking pc's and phone lines - I managed to email back in time!

Just by a few minutes only this time, but one of these days someone may be able to read my answer before they even asked the question!

The ultimate "your site cannot be found cold call" stopper - StatCounter

For as long as we manage our own website, blogs and most other online presences we are using StatCounter for web traffic analytics.
StatCounter gives you much more indebt insight in various statistics than IMHO Google Analytics, specially the "visitor path".
I can give you plenty of examples, but that's for another post.

Beta (New) has just got better

Since the launch of the Beta version, with brand new features making navigation between various projects simpler, I've switched from the old to the new StatCounter site.
During this short time, the good people of StatCounter keep improving the features, giving you more instant extra data.

The statistics of StatCounter has helped us improve our website, we keep an eye on most frequently used search phrases and implement those in our pages or, as happened a few times, wrote whole new pages/guides based on it. The "7 Easy Steps to Repair/Restore your parquet floor" is one of those examples - and within days this page was (and is) one of the most popular pages on our site (and bringing in new clients frequently).

We know our website, blog and other presence often score high on many Google searches - and still you get, sometimes on a weekly base, those calls from SEO businesses.

"We couldn't find your website on Google, we can help you getting better found" - The Holy Script of all of them I think. My standard answer is always: well, fortunately for us, our clients and prospects can and do find us.

And now this new feature in the New StatCounter will stop them right in their track:

Just a few examples (at the moment the ranking icon shows only when the searcher used the redirect - cached page).

So, SEO cold callers, be warned. We've now got even more proof you are telling porkies!

Double super service

Received this Christmas card email today:

If that's not a Merry announcement of double super service, I wouldn't know what is!

Merry Christmas to you too - kashflow and thanks for putting the ease back into bookkeeping.

Intuit, very relevant? For whom?

Running a small business means, among other things, having to keep the books. Having a "business pondering" blog means writing about relevant programs which, often, make live for small business owners easier/simpler, especially bookkeeping/accounting software.
Writing about software means attracting request from various software programs.

A simple suggestion? Analysed? Relevant?

This morning I received the following email:

Hello,
I am contacting you from Intuit UK regarding a link suggestion for your website.

Intuit UK is a leading provider of business and financial management solutions for small organisations and their advisors including accountants and bookkeepers. The flagship product is QuickBooks, the accounting software designed to help small businesses succeed through taking the worry out of managing business finances. Having analysed your website’s content, we think that a link to QuickBooks would be very relevant and useful to your visitors.

Therefore we would greatly appreciate you placing a link to us from your http://www.thekissbusiness.co.uk page. Should you choose to link to us, our homepage URL is: (*)

Please let me know if you would like some further information regarding linking to QuickBooks and for more information about Intuit UK, please visit (*)

Look forward to hearing from you soon,
Thanks and best regards,
(name removed by me)

My reply:
Sorry, not a fan of Quickbooks and therefore it would not be fare to my readers.
(Plus most often if others ask for links from my site to a program/company they offer a "reward" or link love. Can't see anything you're offering - and that for a large business)

Karin H

Facts:

• If you suggest something to someone, it normally means it is a benefit for that someone.
• Anyone analysing my website's content knows - should know - it only links to software programs I use myself (or if I have no need for such a program myself but comes with the high recommendations of someone I trust and who uses the program his/her self).
• Very relevant and useful to my visitors? Says who?
• I'm sure you would be greatly appreciate if I hand out link-love, but why should I?
• You heard from me pretty soon, but where's your answer?

More trouble with "big" software companies

Intuit is "rolling" out a SaaS version of Quickbooks - a beta version you have to pay for for the pleasure of helping them out finding the bugs (Duane Jackson of Kashflow had a field day with this and so did Dennis Howlet)
Next up is Sage, banning Duane from the GEW party - read all about it on Duane's and Dennis' blogs)

Imagine my chuckle when my comment on Duane' post about the ban turned into this tweeter question by him:

How's that for proper analysing someones website - asking the competition to give out links?

Are the "big" software companies feeling the pressure of being overtaken by other - better, simper, cheaper, better value for money - software companies that they resort to shooting themselves in the foot? Not once, but continuously this week (which is Global Entrepreneurship Week for that matter ;-))

(* = links to the software and business home page removed - of course!)

Using ScreenSteps.Me for Octane HQ

ScreenSteps.Me is the latest addition to the multitude of ways ScreenSteps Desktop gives you to publish your articles/lessons.

This "lesson" - made in ScreenSteps of course - will show you how you can use it when you have an Octane HQ account to add a new step in a follow up series (email) or a new email campaign broadcast.

Write the article/lesson in ScreenSteps

Utilise all the features SSD gives you, from image capturing (great tool!) to formatting, to write your message. In this particular example I'd already written a blogpost for our FAQ & News site, announcing drastic discounts on our two most popular floors which I wanted to turn into an extra newsletter for all our newsletter subscribers.

when you're article is finished, click the Share Button and select ScreenSteps.Me. After it has uploaded your article/lesson to your ScreenSteps.Me account (free) select Visit.

Open the document you want to (re)use in Octane HQ and check if everything looks and feels ok.

Create new email campaign in Octane HQ

Name your new campaign and go the "write your email" step

In notepad I have my standard email template I use for these type of (short) messages and this template is copied in Source

Copy HTML or Styled HTML from ScreenSteps.Me

Add to existing source

I then have to reshuffle the article title to where I always place the headline of the message

But that's really all I have to edit, the rest is copied and pasted, including the images used, into the email marketing message.

Send yourself a test message

Select your contact group you want to email it to, set the time to broadcast it and job done!

Simple - and effective.

ScreenSteps Desktop keeps getting better and better!

 

When your accounting program starts emailing you, you pay attention!

Since we switched from Aweber and Mamut CRM to Octane - which does our both email and follow-up marketing - I receive an email every morning telling me which follow-up letters to print, which prospects to custom email or to call in regards of an outstanding quotation. An online program as "task-master" where ever you are (and have internet/email access of course).

I'm also used to receiving emails from my accountant on what to do next on the business, I hope your's does this too. But now even my accounting program is emailing me!

Further switching to on-line programs

In an earlier post I explained why our existing accounting and -ecommerce desktop software needed replacement. The new Ecwid e-commerce widget was quickly found and doing what it is supposed to be doing: easy navigation for our online shoppers with a simple and straight forward check-out process (offering various payment options too).

Next up was the accounting part. The search concentrated on UK based SaaS (Software as a Service) software, eliminating waiting time on support tickets if and when needed (5 - 8 hours time difference between UK and USA is half a days work missed - been there, waited that long). Having some experience with Liberty accounting I discarded that program - not flexible enough for my standard/methods of bookkeeping, project management and financial reporting (yes, we are a small company but facts and figures does help you to know where you stand and where you want to go, so rather important).

Had a look at Clearbooks but like Liberty it has a fixed fee for limit on transactions then additional costs when you go over your "llimit", which IMHO restricts effective bookkeeping in service of financial management. So I in the end I selected Kashflow (found this program through a tweet from Duane Jackson, Kashflow's founder, when I tweeted about Clearbooks - now that's a clever and effective use of twitter).

Liked what I saw and read, specially the API link between Paypal and the online software, plus one fixed fee per month for everyone with no nonsense about limiting the number of transactions. Free trial available for 2 months - which I took. After only 1 week I decided to open an account - free trial continues, I won't be billed until this period has finished.

When features are benefits

Kashflow comes with many (simple) features which in many cases are real benefits for those, like me, who consider bookkeeping an essential and important part of running your business in such a way that working in the business becomes working on the business.

Customer details included the source this contact came from (with the additional "feature" of setting a cost per source - enabling you to finally discover which 50% of marketing expenditure works (sure you all know the famous quote about knowing 50% or your marketing budget works, but you don't know which 50%), reports of income per month or any period you want to see, per source, drilling down to client level.
(Side-note: I have one little problem with these on screen pie-chart reports: selecting invoice issued or invoices paid gives a rather different result, one reports ex VAT, the other including VAT; just a matter of adjusting the way you "think" about "income" I guess.)

Like the first ever bookkeeping program I selected when we first arrived in the UK (there is a slight difference in Dutch or English bookkeeping methods, won't go into that here) MYOB, Kashflow trusts its users to know what they are doing and allows editing of bookings unlike other - big name - software programs. When MYOB was taken over by Mamut we added the accounting package to the Mamut CRM - only to discover that now some beneficial items of the CRM program no longer worked. The only solutions was to upgrade again to an even higher package (Enterprice 3) to resolve this problem. Strange but true.

Mamut accounting did not have the option of editing any of the bookings which meant credit notes, correction journals etc. Finally with the last upgrade this was sorted: only it seemed Mamut is so afraid business owners do not know what they are doing that every time you want to correct/edit a booking (only very limited corrections also) you had to enter your user name and password again, even when you - like me - are the only administrator in the program. For every single correction!
Come on Mamut - we're no naughty kids, we are business owners!

Anyway, those days are now gone and I'm quite happy with the Kashflow online software. When the trial period is over we'll be paying £ 14.99 ex VAT per month, plus £8.45 per month for the Paypal imports. There is a second option for Papal, importing income and outcome once a week for £2.99 a month but I decided to compare "costs" versus time to be spent on adding known data - already online - to another program manually.

Since the switch from Mamut ecommerce to Ecwid ecommerce there has been a significant increase in online orders being paid through Paypal express or normal Paypal checkout. More orders also mean more often booking the courier (also online, great company) which we pay by Paypal. All sales, purchase and transfer details are collected by Kashflow once every hour through the Paypal API, creating new customers or suppliers where needed and adding the invoice, purchase order to the contacts. IMHO this saves me more in time than the £ 8.45 represents.

Minor issues

Of course, there are - as with every program - minor issues. Already some of my questions/querries, suggestions submitted through the excellent and quick to respond support desk (who seem to work during the evenings and weekends!) have been added to the to-do-list of the development team. Could be that I have a different way of looking at bookkeeping than others, but nice to know Kashflow appreciates involvement of their clients.

One of the issues I have are the product codes: at the moment I have to create a product code in both the "Sales-Type (as Kashflow renamed the nominal accounts group for turnover) as well as to the "Outgoing Types" (as Kashflow renamed the nominal code groups for costs of sales and expenditures).

Why not one product code tab which has a sales type and an outgoing type as default value? I'm adding the code products now as and when needed.

Repeat purchases are easily created, which is a great time saver, only not for those suppliers who bill you in different currency than GBP

Repeat invoices and bank transactions can also be created, only not repeat journals. You can create journal templates though, so perhaps turning the templates into repeat journals once o month, quarter etc will be possible in the near future too. I hope so.

The software works so effective the "books" are now up to date every day, more and more purchases are added to the automated repeat purchase list, so next month I'll have even fewer items to book. And the normal financial management reports I create every 3 months for myself and my team, including our accountant, are already "in there" with one click of a button.

So top marks and the Kiss Award for Kashflow, makes running your business easier with in-depth instant details on how you're doing. And of course sending me early morning emails telling me which suppliers need paying and which clients should pay us today.

(Side-note on Mamut: I've now been told that because we're not renewing the annual service agreement fee I will loose access to the desktop software program the minute the existing agreement ends. A desktop program - not online "hire" of server space. When I argued I'd paid for the actual program itself and the service agreement is for updates and support all I hear is: it is mentioned in the licence agreement. Well, the person who sold me the first ever Mamut product (CRM & Sales) never told me that.
So, be warned if your business needs a more complex Enterprise Solution - check you don't end up with only the exported bits and bytes of all your historical data when you cancel the service agreement of a desktop program!)

The benefits of moving home

In 2005 we found our showroom very close by home in the lovely village of Charing - 150 meters from our home. Before this, the first two years, we had been trying to run our "retail" business from that homely location - not something I would recommend.

Living so close to the "work-place" come with its own perks: no commuting, no parking problems and simply crossing the road to open the shop door when needed - even after or before official opening hours. And that's what happened - in the end I "worked" 6 days per week in the shop.

When occasionally becomes standard

That 6th day happened kind of by accident: on a Saturday we received a phone call from people in London: would we be open the next day? Since we hadn't planned anything for Sunday we said: yes, by all means drop by. As chance would have it, after this couple had left, another car parked in front of the shop and came into the shop looking for wooden floors - their only intention had been to see where we were located, but since the shop doors stood open they simply ventured in there and then.

And I'm sure you know how occasionally becomes more frequently, becomes the standard. The last three years we were open on Sunday afternoon as standard. More often than not no one visited on those afternoons, but I'd found myself plenty of tasks to do - as you do.

Until end of April this year the 3 men strong committee of trusties of the School House we had been living in since early 2002, brought us the message that the house - due to several reasons, Offsted regulations and lack of major maintenance the largest ones - would be demolished during summer and we were gracefully given 2.5 months to find another home for ourselves.

Having to say goodbye to the lovely, drafty and starting to leak, house we'd called homes for the last 8 years brought some stress with it, also because we knew there's a lot of competition out there at the moment to try and rent a home (getting on the property ladder is becoming more and more difficult for many which brings more demand than supply in rental properties).

New lovely home

Fortunately within a month of being told to move out we'd found another lovely home - although outside Charing this time. Where and how we found this house - that received a total of 5 applications from hopeful future tenants - would take a whole post on its own. Suffice to say we used proper marketing tactics to become more desirable tenants than others.

So for the last three months I've been "commuting" the 8 miles between home and work every morning and afternoon - on its own a very lovely drive through Kent's county roads (A roads nonetheless). Work is now too far away to simply go there that 6th day.

New lovely Sundays

Sundays are now spend at home. The mornings occupied by reading the Saturday Times - like in the old house - but from then onwards the habit has changed tremendously. Late mornings are now filled with household shores - something almost alien to me in the old house - and afternoons by pottering in the large garden, walks to the local pub - a walk of over 1.5 mile - and simply enjoying time off, recharging the battery.

Lovely new toy

That is, until the weather turned. We're not ones to go out and about in the car on Sundays and are (now) quite happy to spend a whole day at home. But I see the darker days of Winter coming and started to fear boredom, since the home pc didn't survived the move. Therefore last week I purchased a lovely new toy: a Samsung N210 10.1 inch netbook to keep my mind and writing urges happy (my hand-writing is never been of such a neatness even I have trouble deciphering what is written one day later, so pen and old fashion note book were out of the question).

The Netbook arrived Saturday and the first program I installed was my beloved ScreenSteps Desktop - since I don't plan to ferry the netbook to and fro a memory stick will quite simply suffice to import newly written "lessons" into the existing SSD libraries in the office PC.

The keyboard of the N210 and its bright but mat screen are absolutely great and although I still have to get more used to all the short cuts and using the touch pad instead of a mouse (which of course could be added through one of the many ports the N210 comes with) I'm sure it will give me hours and hours of writing pleasure. This post is written on it and more will no doubt follow - which gives me the opportunity to publish a bit more regular on this blog and the FAQ & News blog of our business.

Sundays are now writing days, where the Netbook will feature on the dining table in our large room, where a wood fire will be roaring to keep the Autumn and Winter cold out.

Lovely!

Absolutely simple - Ecwid, the ultimate Ecommerce multiple outlet option

It does not happen often I'm turning instantly lyrical about a software program. Happened only a few times in the last 6 years, Typepad, ScreenSteps and Octane come to mind. But it happened again with Ecwid (Ecommerce "Widgets") - a new breed of shopping cart software

When modern turns stale

Our existing webshop - implemented 3 years ago as substitute for Actinic - is an integrated part of our Accounting package from Mamut (Enterprise version). Then fitting the bill as a modern Ecommerce solution, now - compared with the newer cloud computing solutions all around us - more and more sluggish and lately even frustratingly out of date.

As always, you try to "hang-on" as best as possible, and kind of shrug off the restrictions the program keeps putting in your way to add versatility and improvements to the online shopping experience of modern online shoppers. But there comes a moment when you decide: enough is enough, we need another solution. Even if that means adding a bit more work to the bookkeeping by missing the automagicall link between online order and sales ledger.

Searching the internet for a better solution for us brought, of course, a multitude of options. Some fortunately offer a trial webshop or a trial period. Dividing time between normal tasks, other marketing projects and testing these options does tend to make one impatient. But help was at hand by means of a recent blog post by my online friend Martin Malden.

In his "A really good (and simple) shoppingcart for WordPress" Martin exclaimed his pure relief of finding Ecwid

And I completely agree with Martin: it's superb (and free for the first 100 products you have in your "shop"). Opening an account is dead easy, you can even log in with an existing google account.
(Side-note: you do need to know a bit of css coding to understand how to customise the design of your "shop", and some of the documentation could IMHO be improved.)

It's more than a "shop" - it's the ultimate Ecommerce multiple outlet option.

You'll notice I keep placing the word shop between quotes - because it's more than just an online shop where you send your prospect to to do their shopping.

Imagine the following true facts of the last week: there's no promotion of the new "shop" yet, I've not even linked to it from our main website but already have managed to receive an order every single day! Why and how?

Shortening the Decision Cycle

This single product you can buy straight of its landing page - a webpage from our main website dedicated only to our cast iron buffing block, nothing more nothing less. Before Ecwid there was a link to our existing webshop where this product is listed among other maintenance tools we sell.
When someone landed on this page and wanted to order this magnificent eco-friendly tool they had to leave the page, scroll down to the product in the webshop again to buy it. Steps that are now avoided (and we seem to be running out of buffing blocks quickly!)

With Ecwid you can simply copy the html code of any product in your "shop" and paste it in any other webpage, blogpost etc.

Imagine what this does for our other landing pages (simple DIY guides) - they too are already attracting orders.

Additional shopping

The minute a visitor adds one of the product to the bag, the actual shopping bag appears. Try it for yourself if you like and then "open the bag".
You'll see a pop-up window with your ordered product, the delivery costs and tax specified, plus check-out options (including Paypal Express Check-out). But there is, for us and our new client, an even more important button there:

Continue Shopping. This brings you, without leaving the page you were on, in the actual complete Ecommerce shop where you can fill your shopping bag with other products. Go on, give it a try. Have a browse!

The actual Ecommerce "shop" I call the "storage house", the back end of the webshop. There you admin the products, the prices, the product images, the Egoods files, the categories (and one product can be attached to more than one category), the delivery costs, the payment options, the outgoing emails to your new (or existing) clients etc etc etc.

The Front End of your webshop can be anywhere. Multiple outlets with either the complete range, one single category or even one single product.

It did take me more than 5 minutes to set it up, and it still does not replace our existing Mamut webshop, but we're getting there. Once all the categories are filled we'll start to redirect everyone to our new Ecommerce solution. And in the meantime the landing pages will no doubt continue to bring in new orders.
(And then we might even venture in the other option Ecwid has: linking our brand new Ecommerce solution with Facebook.)

Martin, thanks again for the tip.

And as for Ecwid - I grant them the Kiss Award.