Book review: Good to Great - Jim Collins and Co
Book review: Unleashing the Ideavirus - Seth Godin

Book review: The Long Tail - Chris Anderson

PR (personal rating): 8
Why the Future Is Selling Less of More

Groundbreaking? Yes and no.
Yes:
80/20 Pareto? No longer valid.
Mass marketing? No longer valid.
Mainstream products? No longer valid.
Niche markets, even micro-niche markets, that’s the future, big time!
No: common sense in this era

Mind-boggling? Definitely!

Read it and if your business advisor still goes on and on about mass marketing, the 4 or 5 P's and getting into the mainstream: find another advisor, fast! (And hand a copy of this book to your former advisor, it might safe him ;-)

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