A few days ago I had a discussion with my partner, he thinks I read too many business advice books and he feels I know enough already to make our business profitable. (He meant it as a big compliment on my address and I love him for that ;-))
a – I’m an eternal student
b – I love reading
c – I feel every book has its own merits, its own little better idea (or how to combine ideas to make a better one)
d – like brainstorming with others about all the ideas I read
Is there a point in time when it’s really enough?
Or, as Seth points out: everything – marketing problems included – are like snowflakes: different in the eye of the beholder i.e. every business has its own kind of problems and hence needs a different solutions that no book on its own really covers, just helps to make your own unique solutions?