Blogging web-publishing (sorry Liz) can result in having varied and lively conversations. Sometimes you come away with new lessons learned, new tools found, new business practice understood etc. That's the richness and gift of the blogosphere as I encounter it.
Lately I have had many such conversations over at Dawud's. He's a webdesigner and shares a lot of his knowledge and thoughts with his 'readers'. Not only that, he asks questions!
One of the 'discussions' we had over there was about branding and when it would be time to re-brand your own business. Dawud himself found he had outgrown his old 'business/blog' name: Healthy WebDesign:
28 Feb 2007
Blogging, more than anything, as shown me how limiting a business name can be - if it’s not the right one. I know that simply because I have ‘Web Design’ in my business and domain names, that I’ll always be looked at as a web designer first. So, in essence, I’m poorly branded. And I want to do something about it. The question I asked was ‘How do you know when it’s time to re-brand your business?’ Well, you know when the work you do no longer fits under the umbrella of your business name. That’s one way of knowing.
22 March 2007
I’m changing the name of my site from Healthy WebDesign to Dawud Miracle @ dmiracle.com. I’ll be updating the banner in the coming days. This is a difficult, but for many reasons, a necessary move. The short of it is I’ve far outgrown just being known as a web designer. So while I’ll continue to build websites long into the future, I’m going to begin directly promoting my coaching, consulting and educational services as well. I’ll be sharing much more on these changes in the coming weeks.
Good on you Dawud, you have to 'move on' when you feel it is time to move on and when staying 'put' will stop you growing.
allow me to share one tip about moving and re-branding.
Makes sure your business card, blog, website etc keeps telling 'new' people exactly what you do. I know a IT-company who re-branded their name from IT something (can't remember their exact old name) to "Liquid Knowledge" because they felt they provided more than just your average IT-solutions to their customers, not just software or hardware, but their USP was the ability to combine those two.
Only, that's all their new business card told you: Liquid Knowledge.
Eh, so you have knowledge about liquid?
You know what I mean, keep it simple, but understandable.