Way back in October 06 I wrote my second post "Time to get an edge" how responding - as a business - quickly to any enquiry can give you the edge over competitors.
Now, yesterday we mailed our monthly Wood You Like Newsletter among other items announcing the opening of our online shop (more on that later). Low and behold, 3 hours later I receive an email from one of our readers with an enquiry about maintenance products - another item mentioned in our newsletter.
To cut a long story short: the question we ask when an online order is placed (yes, first one in!) "What was your reason for buying from us?" was answered as follows:
"You responded quickly to my email"
If that isn't getting an edge I wouldn't know what is ;-)