Many a word is written on the 'Givers-Gain' principle - I'm guilty of it myself
BNI (Business Network International) has it as 'motto': by giving business to others, you will get business in return.
That however is somehow distorting the true value of Givers-Gain. It's almost a trade-off: I give so I must gain, I give so you have to give back.
True value of Givers-Gain is a mindset where the 'gain' is
a) not for you
b) an afterthought mostly experienced through the eyes of others.
The giving part is being generous, being so passionate about something you can't help but give it away - tips on how a product or service can help another person, advice on which product is the best for your client's circumstances, pointing someone to a better, simpler, quicker software program that will help him/her best. Writing down your expertise for everyone to have access to freely.
Give, give, give to make others gain. It's a mindset born out of generosity, but more so from passion.
Let me explain why I've been contemplating on the Givers-Gain mindset this weekend. My good friend and business consultant Richard Calderwood has almost drilled the 'be passionate about and in everything you do and the world is your oyster' principle in to me; marketing genius Paul Gorman hammers it home constantly as the most important asset you have to have to succeed in business.
Both lead by example:
Paul Gorman, together with Ed Rivis (another great follower of the principle - he gave his book on which he laboured for 3 years away for free!) is giving away his secrets on copy-writing through the Copy-Writers Gang.
(Side-note: go over to Paul's LeaveThemInTheDust site, subscribe to his announcement list and receive 12 valuable Business Success Advisories from the genius for free!)
Richard Calderwood is in the process of compiling over 100 business building advisories, tips and ideas that anyone can understand and use - and all for free too! Subscribe to his blog-alert to receive the news of this launch the minute this happens on his bizRichard website.
Both, no sorry, all three are passionate about helping other businesses grow in a profitable and sustainable way. All three are experts and authorities, passionate about their own profession - copy-writing, web-marketing and building businesses.
They give, give, give passionately so we gain. That's the true Givers-Gain mindset.