Beginning last month I wrote a post on Meta Tags: writing for Google ranking or Prospects? Too many web-designers only focus on the first part, while most copy-writers focus on the last.
It should be a perfect match, like a marriage or come to think of it like the title of my dynamic website (aka blog) number 7: 1 plus 1 makes 3.
Two weeks ago Jon Wuebben (Custom Copywriting) asked me if he could send me his book to show me that there are writers and marketers around who really know what it is all about. And who am I to miss out on an opportunity to learn some more? His book "Content Rich - Writing Your Way to Wealth on the Web" arrived duly and from page 1 on I was hooked!
Finally someone who marriages writing for SEO and writing for Prospects in a simple way. Not just simple, but very comprehensive and almost timeless (we all know the Web can change overnight, but even that is covered in one of his chapters: The Future of SEO Copywriting - the Future is Now).
The whole book is based on what I come to think of as the main principle in a successful web-presence: SEO Content should speak to Search Engines & People.
I especially liked chapter 12: SEO copywriting for small/medium sized businesses - filled with practical, hands-on tips and examples for this very large but mostly overlooked (even by themselves) sector. Any small business who thinks it is too small to 'conquer' a place on the first page of any search engine results should read this book and breath a sigh of relief: it's really simple! (if a small retailer in a niche market like us can do it, everyone can!)
And don't miss Jon's insight on 'local search': more and more qualified leads you didn't even knew you could have are using the search engines to find and visit/contact local companies - make sure they find you by following Jon's tips.
270 pages with practical, hands-on, simple but thorough "Rich Content". And because it marries simplicity with powerful content Jon receives my Kiss Award (but of course)