This month's topic of my good friend Robert Hruzek over at Middle Zone Musings' group-writing project is "What I learned from.... Stress"
Now we all know that stress is not good, it's mostly associated as
a negative state of being - something to avoid. I know very well, 'cos
10 years ago I suffered a burn-out, work-related. And let me tell you:
that's not very, eh, pleasant.
(image courtesy of www.ghchealth.com)
But.... stress has many other meanings. My favourite online dictionary lists 14 of them, the first one being - coincidently? - the meaning I wanted to stress here.
- importance or significance attached to a thing; emphasis
When you are in business, be it selling products or services, you have almost expert knowledge of the matter - at least I hope you do because your prospects/clients expect nothing less. And being the expert you know what your product/service can and cannot do.
Your prospect/client has certain expectations, certain pre-conceived ideas of the features and benefits of your product/service. It is down to you - the expert - to stress the true facts of your product:
- In our business, supplying and installing the natural product wooden floors, we have to stress the fact that wood works, always. It will react to the changes in the 'climate' conditions in your home during the 4 different seasons.
- We have to stress the fact that wooden floors do need regular maintenance to keep its dirt-repellent character (and at the same time we stress the fact that regular maintenance enhances the beauty of the floor)
- We stress the fact that a new wood floor needs to acclimatise inside the house; storing it in a cold garage or damp shed is definitely not the ideal place for it.
But there is more in running a factual, based on honest information, successful business. As business owner you have to stress the fact that it is not just the sales person's responsibility to create the long-lasting relationship with your clients. You have to stress the fact that the attitude of the receptionists, the dedicated attention of the dispatch department to every single shipment, the accuracy of the invoicing by the admin department is as essential to the long-lasting relationship as the sales messages.
And boy, does that also count for a one man/woman band! You don't need to have 10, 50 or a 1000 employees to stress the fact that consistency in every dealing, every snippet of information or interaction to or with your client is one of the biggest factors of a successful, sustainable business.
That's what I learned from stressing facts
(I learned a lot too during the 6 months burn-out period I experienced all those years ago: the fact was that I received different messages from different managers all stressing different points of importance - and in the end that stressed me out ;-))