Mine is giving a talk during Paul Gorman's (business and marketing genius, who once more comes out of retirement) 2 days workshop - today and tomorrow:
Enough's enough - Economic Crisis Moneymaking and Business-Building Event. (And all 120 seats have gone very rapidly for this event.)
From the invite, only sent out to subscribers of his blog-site LeaveThemInTheDust:
Paul developed powerful and quick-acting marketing methods that not only protect and make business immune to downturn, but able to prosper and thrive more so than in 'normal' economic periods.
The reason this is possible is that customers -- and competitors -- are on edge. Everything is sharper than it normally is. Everyone is more acutely aware of money, alternative brands, products or services, alternative suppliers.
They are on the look out. They are searching for better value, longer-sustaining worth, and greater result from every pound they spend or invest.
This sharper environment is a gift from the gods to any business owner who is able to ethically provide to those sharper customers.
The moment you make yourself visible to the market place by putting out sharper marketing messaging, more descriptive explanations and illustrations about why you and what you sell is the only logical choice, and how you provide greater value -- in tangible ways the customer takes home and benefits by day after day -- then you win a greater percentage customers who wish to buy now.
My accountant will not only introduce Paul Gorman to over 120 budding entrepreneurs, he will also talk to them about his own favourite subject: "What a proper accountant can do for you".
And believe me, if you have the fortune to work with one of the most pro-active accountants around you know that sustainable growth is in the books for everyone willing to listen and implement his sound advice. We did and still do and therefore are in good shape. Most of you know we are in a housing market related business, a small business with a small showroom in rural Kent, but we are absolutely in good 'nick'.
My accountant is an asset to our business, is yours?
Or is yours one of those old-fashion bean-counters: his hand hovering over a 'clock' to start the meter running when you're on the phone to him - his invoicing "meter" that is, not the pro-active "giving you better, smarter ideas on how to sustain your business during these more difficult times" meter.
You can find out easily if you too have an accountant who is a true asset for your business, helping you grow or one who is not.
Answer a simple 14 question quiz (How to Choose Your Accountant) and receive a free 10 pages long report from - who else - my accountant to find out now.