Always one to stay positive - although he still finds it dreadful news - Robert Craven's reaction to the official news is offering his new book for free to every 25th email coming in.
Robert's new book - being printed at the moment - "Beating The Credit Crunch - How to Survive and Thrive in the Current Recession"
is promoted as follows:
The aim of this book is simple – to show you how to trade your way out of the credit crunch; to make money and get on with your life."
Your email should contain the Subject: Free Book and the following 4 pieces of info:
- Job Title/Position
- Company Name
- No of Employees
If you win one of the copies you might be asked to write a review on it. Entry only for UK-based companies and only 1 entry per company - but of course
It's one way to beat the crunch, keeping positive is another. Not with rose tinted glasses or sticking your head in the sand by ignoring the facts around you but by emphasising your marketing efforts - which I hope you are still doing - on the long lasting benefits your product or services will give your prospect. Making his/her life better, simpler, richer, more efficient etc etc.