When I watched the news yesterday evening one question came to mind:
Who will have the nerve to swap bonuses for marketing?
Banks are known to pay big bonuses, banks are known to market themselves as trustworthy institutions where it is safe to leave your money.
Banks now also are known to receive/ask taxpayers rescue packages.
Would you leave your money in the hands of a bank, who - cap in hand - asked for Government funds/guarantees (taxpayer's money - our money) to survive but still pay those big bonuses?
Or would you trust a bank who sends out a clear marketing message:
I wonder who will be the first to use the binning of bonuses for long term branding result.