Ever since Martin Malden (re)converted me back to use Twitter as part of our webmarketing strategy my personal Twitter account sees an almost daily increase of 'followers'. If I wanted I could have had a tremendous number of followers, but since I'm not into "the number game" I tend to check out the latest new followers own profile page. If I like what I see/read I sometimes "follow back".
(Must say, most of my new followers I simply block. Just by looking at the difference between the number of "following" - very high - and "followers" - very low - you can count on it the account holder has some kind of automagically "follow everyone who tweets a specific keyword" set up. I always wonder if they ever read any tweets of all those persons they follow or just hope on the principle: someone follows me, so I follow back, to increase their number of followers with the single goal to sell to them.)
Automated welcome messages
Last week memsitebuilding decided to follow me. Checking out his profile page I saw Bo Nebbett is heavy into building membership sites, an area that does have my interest too, so I decided to follow back.
As many other Twitters memsitebuilding sends an automated welcome DM (Direct Message) to new followers:
I don't know about you, but I read a question in the above DM - let me know if? And since I'm not one to leave a question unanswered I clicked the envelop icon to reply to this DM.
To my astonishment I received the following (again automated) DM back:
consistency in methods?
How about that? Using automated systems is one thing, not even being bothered to read replies to your own automated messages is another. Reminds me of the article Justin Premick wrote and which started a very interesting discussion over at the AWeber's blog: "Do Not Reply " Address? Don't Bother.
No matter which medium you select to contact prospects, clients and even friends, be it modern Facebook, Twitter, email marketing or old fashion phone calls and 'snail mail' letters: be consistent in the medium itself.
If you send out emails, accept email replies; if you send out Direct Messages on Twitter, accept - and read! - DM replies. If you make a phone call, don't hide your phone number and accept return calls etc etc.
How else are you going to build trust? You use one method for your own convenience but you don't allow your 'contact's to use the same convenient method. Marketing nowadays - or should that be always? - should be focused on the convenience of your prospect to contact you, not your own convenience.
Side note: I am still waiting for a reply when I did use @memsitebuilding