Why, if you invite me (twice, received two separate envelops in today's mail) for a Free one-day seminar to
"Discover £12,000 worth of (Confidential) business, marketing and intern secrets used by our Platinum Clients that will make 2010 your most profitable year ever"
and on the 8 page invite (no doubt written with the greatest attention to detail) you add a little post-it note stating:
"I think this will be right up your street. See you there?
and all I have to do to get this freebie is donate £ 10.00 to your Great Ormond Street Hospital Charity Appeal, allow me to give you a great business/marketing tip that will never ever fail:
Make sure you've got the name of the person you're inviting right, specially if they already ordered something from you!
Two envelops, and on not one of them they got my name right. I'm not Yakir Hermans and I'm not May Hermins.
My name is Karin Hermans and I will not be attending your freebie, thank you very much.