Has Ashford delivered the “boom”? Or is it still to come? If so, when?
Mastercrafts - no short cuts

I blame Amazon

Once you start ordering books and other stuff from Amazon.co.uk they know to find you with recommendations. Fairly targeted recommendations too - well, most of the time - based on your previous purchases and searches (plus I think the items you place in your wish-list).

More of the same, but different.

Roughly three weeks ago one of those recommendation emails landed in my inbox and because I didn't have anything new to read at that time I had a proper look at the recommendations. Two writers I recognised, owning books from their "pen" already, one sounded vaguely familiar and had an interesting title for his book.

So, click, click, click and 2 days later three books arrived. I decided to start with the one from the unknown writer Daniel H Pink. Drive: The Surprising Truth About What Motivates Us (see my pre-review from earlier).

When I finished this excellent book I turned to Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future by Seth Godin. To discover almost immediately it covers the same subject as Drive.

But then in a quite different way. Obviously: because both writers are different writers with different styles, different experiences, different histories, different.... you name it and probably I'll agree with you.

  • Motivation, rewards, joy, engagement, cog or artist, Type I or Type X - it's in both books.
  • Both have the starting point of the turn of the century and how the economy has changed the way we need/want/should work or at least be engaged in work/how we view what work is.
  • Both put their finger on the pain, both detail why and how come, both suggest the best ways for us to "adjust" - in the best meaning of the word.
  • And both list plenty of examples of companies, businesses and individuals who've "turned" the tide, sometimes (most times?) against the tide. They only use different words (see, another difference).

I wrote about Drive before I finished it, I'm now writing about Linchpin before I've finished it. I truly enjoyed Drive, I'm truly enjoying Linchpin. Both tell me my "gut-feeling" has been right all along: it is definitely all right to put your head above the parapet, it is definitely all right to claim I love my work without having to make the excuse that "times are hard so we need to make long hours and long days", it's definitely proper business sense to change the rules, to not only be in the "supply & install" business but also in the education business and fill our website with free information (to just name one example of our business concept that seems alien to most).

The difference?

The main difference between Drive and Linchpin IMHO is the method (the word "style" does not really fit here) both writers use:

Dan H. Pink gives you science and tests to make his point, in a logical order
Seth Godin gives you his gut feelings in a kind of hopscotch way of writing (which I found is his "preferrred" way in most of his recent books).

Which one is better? Really believe that's not of any importance, if you like a more scientific approach, go for Drive, if you like a more pondering style, go for Linchpin - or read both ;-)

One way or the other you discover the essence of it is more the way you might start behaving, might change your ways (in business and person) then discussing which book portraits this idea better.

Have fun, no matter which book you opt for and remember: reading should be both fun and stimulating - both writers manage to do this.

(And the third book I bought at the same time? Coincidentally it is also more about psychology than business concept or marketing - although you always pick up a few ideas for those areas along the way. Turns out the 3rd book is a revised edition of an excellent book I've already devoured: Influence: The Psychology of Persuasion by Robert Cialdini. Oh well, could always give it away as well intended gift - anyone?)

BTW, amazon does not always get it right - it keeps recommending E-Mail Marketing Dynamite to me, although I already indicated I own the book. Of course I own the book, we're one of the case-studies in it!



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